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This site states the following, "Its so easy to use, fast and convenient." We noticed that the web page also stated " Try our new, online website which contains our entire takeaway menu." It also stated " You can now order online, all your favourite dishes and many more delicious options, and have them delivered straight to your door in no time at all. You can now relax at home and order your favourite, freshly prepared meals from Zaza Pizza, online. You can even pay online! Thank you for visiting Zaza Pizza. We hope you enjoy our online ordering website and your food." The header had Zaza Pizza as the highest ranking keyword. It was followed by Zaza Pizza Allenton, Zaza Pizza Order Online, and takeaway in Allenton which isn't as ranked as highly as Zaza Pizza. The next words the site uses is fast food Allenton. Takeaway Delivery Allenton was also included and might not be seen by search crawlers.